Dyson India’s First Hands-On Store Launches at Vijay Sales

For the first time in India, Dyson has a retail presence designed entirely around touch, feel, and trial. Vijay Sales has opened the country’s first Dyson shop-in-shop inside its flagship Sector 29 store in Gurugram, a 200-square-foot space where technology is not just displayed but actively put to the test.

A new way to shop for technology

The store reimagines how premium devices should be experienced. Visitors can vacuum different floor types, see air purifiers in action, or try styling tools before making a purchase. “Premium technology must be experienced, not merely displayed,” said Nilesh Gupta, Director at Vijay Sales, highlighting how demonstrations now matter as much as specifications.

Dyson’s push for immersive retail in India

For Dyson, the launch signals a strategic push into India’s growing premium appliance market. “Problem solving is at the heart of what we do,” said Ankit Jain, Managing Director at Dyson India. “Our new format reflects our belief that technology should be experienced first-hand.”

Full portfolio on display

The Gurugram shop showcases Dyson’s latest innovations, including the Airwrap i.d. multi-styler, Airstrait straightener, Supersonic Nural hair dryer, WashG1 wet floor cleaner, Big Ball vacuum, Purifier Big+Quiet, and OnTrac headphones. Each device is available for hands-on testing, supported by expert guidance to help customers make confident purchase decisions.

Experience-led retail is gaining ground

By embedding a global brand within a trusted Indian retailer, the move underscores a broader shift in consumer electronics. As devices grow more advanced and expensive, companies are betting that the best way to sell innovation is to let people hold it, hear it, and use it before taking it home.

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