boAt to launch Valour smartwear for fitness tracking

boAt, one of India’s leading wearable technology brands, is set to expand its product portfolio with the launch of a new line of smart wearables under the "Valour" series. Aimed at users on individual fitness journeys, the Valour lineup includes smartwatches, smart rings, and smart bands. The devices are designed to blend rugged durability with advanced technology to cater to the needs of both everyday users and serious fitness enthusiasts.

A standout feature of the Valour series is its AI-powered auto workout detection. Utilizing high-precision motion sensors and global AI algorithms, the smartwatch can recognize and track gym workouts without requiring manual input. This is intended to make fitness tracking more seamless and accurate for users across varying workout styles.

The Valour smartwatch is powered by a custom chipset that offers 1.5x faster performance while consuming only one-third of the power compared to typical entry-level processors. This contributes to improved responsiveness, better battery efficiency, and enhanced user experience. The smartwatch also features a built-in GPS for accurate activity mapping, an AMOLED display for vivid visuals, and a 15-day battery life, making it a suitable companion for extended use.

The product line reflects a deliberate shift by boAt toward more premium and intelligent wearables, as it seeks to meet the growing demand for fitness tech among India’s youth. The Valour series emphasizes personalization, offering tools for goal tracking, gym analytics, and health monitoring in a design that balances style and strength.

Every purchase from the Valour range includes a complimentary Health & Wellness package valued at ₹5,000, adding further utility for users. The company is expected to unveil more details on July 11, 2025.

This move underlines boAt’s continued evolution in the Indian smart-wearable sector, positioning itself as a lifestyle and performance-focused brand. 

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