ADATA-XPG hosts dealer meet to boost ties in Surat

ADATA Technology recently hosted a successful dealer meet in Surat on 11 July 2025, bringing together 50 key partners to discuss regional growth prospects and reinforce its presence in India’s evolving IT and gaming hardware sector. The event underscored ADATA’s commitment to strengthening its channel ecosystem, particularly across tier-2 and tier-3 cities.

The meeting featured key members of ADATA’s leadership team, including Mr Charles Wei, Sales Head at ADATA Technology; Mr Ravvi Dhyani, Country Manager, ADATA India; and Mr Ashwini Mishra, Regional Sales Manager – North. Their presence highlighted ADATA’s strategy to increase market penetration beyond major metros and reaffirmed its long-term investment in India.

Several distribution partners played a vital role in the event, including ACRO Engineering Company, KBC Computech, and Technology and Gadgets (TAG). Mr Anwar from ACRO’s Surat branch shared regional insights, Mr Kapil Daga, Director at KBC Computech, offered a strategic outlook on channel development, and Mr Hanuman Rajpurohit, General Manager at TAG, emphasised their continued collaboration with ADATA in promoting consumer and gaming solutions.

The gathering provided a valuable platform for dialogue, collaboration, and the exchange of ideas between ADATA and its partners. Topics included product updates, upcoming technology trends, and strategies for delivering efficient service and high-performance solutions to end users.

Speaking at the event, Mr Charles Wei reaffirmed ADATA’s channel-first approach: “Our growth in India is powered by the loyalty and dedication of our partners. This meet is both a gesture of appreciation and a commitment to our shared vision of innovation and digital progress.”

With rising demand across India for advanced gaming and consumer technology, ADATA is focusing on deepening regional engagement through robust partner collaboration. The Surat meet marks a significant milestone in ADATA-XPG’s efforts to strengthen its footprint across India’s dynamic and rapidly growing IT market. 

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