It is getting bigger and better. More than eighty five CEOs have confirmed their participation and a century is not far off, in what is slated as the biggest gathering of CEOs of Indian software vending companies anywhere in the world-ISODA Tech Summit Season 3 to be held in Phuket, Thailand, from January 23 to 26, 2013.
For any entity with business interests in the software selling space, this is one event that has to occupy #1 position on your marketing plan for 2013.
Infotech Software Dealers Association (ISODA) is an umbrella organization that represents companies engaged in the business of selling packaged and licensed software products in India. The association not only brings together various stakeholders in the software selling and distribution industry in India, but also acts as the common voice of the dealers, distributors and principals in representations with bigger software distributors, manufacturers and government agencies.
Tech Summit is the flagship-meeting platform of ISODA, which will bring together software manufacturers and distributors to work together in harnessing each other's strength for mutual growth.
"The who's who of the software industry in India will be there. What is most tempting for a marketer is the fact that its gives an opportunity to get their undivided attention for two complete days-what more can a marketing VP ask for?," says Sudarsan Ranganathan, secretary, ISODA.
The chairman of the organizing committee of the event, Gunasegharan says, "We are leaving no stone unturned to ensure the theme of the event 'Together We Can' lives up to its billing. We are creating multiple platforms for software manufacturers and dealers to sit across a table and discuss business development in a calm and soothing ambiance. At the same time we are ensuring that some of the best speakers share their ideas with the industry and motivate the attendees"
"The timing of the Tech Summit is perfect in that it is organized in the first calendar month of the year, thus helping companies to plan their growth strategies for entire year in the first month itself and build partnerships which can help them achieve their growth and development goals. It is like having the cake and eating it too," says Biren Shah, chairman, ISODA.
"We are aiming at flying close to a hundred head honchos of software vending companies to Tech Summit season 3 in Phuket to ensure that the event comprehensively represents the entire spectrum of the Indian software industry. As on date, we have already crossed 87 registrations. This will be the biggest Tech summit not just in quantity but also in depth of content, discussions and decision making," says Vishal Bindra, vice chairman, ISODA.