Elista expands Smart TV portfolio with new QLED Google TVs

Elista, a consumer electronics and home appliance brand under the TeknoDome Group, has announced the launch of its new QLED Google TV range in India. Available in 55-inch (4K UHD), 43-inch (Full HD), and 32-inch (HD) screen sizes, the lineup combines immersive visuals, smart connectivity, and a modern design at an affordable price point. Prices start at Rs 23,990 with a one-year warranty.

According to the company, the launch reaffirms Elista’s growing presence in India’s competitive consumer durables market, where smart TVs continue to be a key growth driver.

Pawan Kumar, CEO, Elista, said, “Smart TVs have emerged as one of our top-performing product categories, and we’re focused on staying ahead by delivering meaningful innovation. Aligned with our new brand tagline, ‘Built for U,’ our new QLED Google TV lineup is designed to meet evolving consumer needs and their aspirations, combined with cutting-edge tech and elegant design while keeping affordability at the core. In a market crowded with choices, we stand out by making global-quality entertainment truly accessible to Indian households, across metros and smaller cities alike.”

Smarter inside: a seamless Google TV experience

The new QLED TVs feature the Google TV interface, consolidating content from multiple platforms into a personalised home screen. With built-in Google Assistant and Chromecast, users can benefit from hands-free control, voice-based search, smart home integration, and easy screen mirroring. Preloaded apps such as Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and YouTube provide instant access to content.

Picture perfect: QLED display with HDR10 and Dolby Audio

Equipped with QLED display panels, the models deliver enhanced colour accuracy, brightness, and contrast. The 55-inch model supports 4K UHD and HDR10, while the 43-inch and 32-inch models offer Full HD and HD resolutions, respectively. Select models also include a 48W in-built soundbar powered by Dolby Audio. The bezel-less design complements living spaces, blending aesthetics with durability.

Stay connected: faster Wi-Fi and multiple connectivity options

The range supports dual-band Wi-Fi (2.4GHz and 5GHz) for smoother streaming. With 2 HDMI ports, the TVs allow easy connection of consoles, set-top boxes, or sound systems. Built-in Chromecast enables quick casting of videos, photos, and apps from smartphones and tablets.

Pricing and availability

The new QLED Google TVs are available across major retail outlets in India at the following prices:

• QLED 32-inch: Rs 23,990

• QLED 43-inch: Rs 35,990

• QLED 55-inch: Rs 69,990

Expanding reach

In five years, Elista has carved a space in India’s consumer durables sector with offerings that include smart TVs, washing machines, refrigerators, and dishwashers. The company has expanded its footprint beyond India to the UAE, Africa, CIS, and Asia regions and recently entered the Tanzanian market.

To support rising demand, Elista has set up a manufacturing facility for smart TVs and monitors in Kadappa, Andhra Pradesh, aligning with its “Make in India and for the world” vision.

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