Unique Infoways opens largest IT mall 'HOT' in Nehru Place

Delhi based IT retailer Unique Infoways has opened one of the largest IT and electronic malls in Delhi -House of Technologies(HOT) at the Nehru Place metro station.

Located at one of high streets of South Delhi and close to the Asia's largest IT market Nehru Place, this IT mall is expected to witness 12,000 daily footfall and targets a sale of Rs 20 crore a month.

No wonder, this 40,000 sq ft shopping area will be posing a big challenge to its neighboring IT dealers and retailers located in the Nehru place IT market.

This mall will be showcasing a wide range of IT and electronics products. It has 100 IT brands including 400 laptops and smartphones and 100 LCD TVs, despktops, peripeherals, accessories, cameras, besides an array of other products.

The ambiance of the IT mall is designed as per international standards. Unique Infoways has invested Rs 25 crore into this project. from acquiring the land to complete infrastructure, promotion activity, etc. The mall is designed by Bengaluru based Idiom Design and Consulting. The company is targeting to sell 15,000 laptops, 20,000 smartphones and 3,000 LEDs TV in a month. The exterior has 15 huge hordings which will be visible from everywhere in Nehru Place. (Two will be the largest digital displays in the country.)

Speaking on the sidelines of the mall's inauguration, Vipual Jain, CEO and founder of Unique Infoways, "Initially, the mall will be operating for 8 hrs, which will be later extended to 24X7 service. We have a staff of 300 plus sales executives. Moving forward, we will open more such stores in those areas which has a population of 20 lakh. Currently, our overall retail revenue is Rs 150 crore. With this new mall we will becoming Rs 500 crore company and our ambition is to make a global brand."

Talking on the support from IT vendors, he said, "We are getting lot of support from all the major IT companies, be it manpower, demo products and store branding. In future, we will plan to work together on marketing."

Apart from HOT, Unique also has 9 stores located in Nehru Place, of which 6 IT stores are exclusive and 3 are e-future stores. The company continues to expand its existing stores as well.

The grand opening of this store was witnessed by major IT companies like Intel, Panasonic, Sony, Toshiba and Iris Computers.

While congratulating Unique Infoways on this new venture, Sanjiv Krishen, chairman, Iris Computers and one of the national distributors, said, "We are the largest suppliers to HOT, we are supplying multi brands like Lenovo. As the dynamic of IT consumer products is tilting to the LFRs as it offers wide range of offerings and choices to the customers. Having said that, such stores will going to make an impact on Small IT retailers. In my view, smaller retailers have to offer value additions by giving more information, demos and knowledge to the customers and give specialized services."

Presently, only 15% of IT sales is happening through the LFRs and rest of sales are still coming from the traditional IT channel, Krishen added.