Tata Docomo announced an industry-first postpay seller engagement, rewards and retention program- Bonus Plus for sellers working for Club Premier Partners (top partners). The Bonus Plus lets the top rung channel partners and sellers earn points basis activations done month on month which can be redeemed after a lock-in period of 3 months.
The accrued points can be redeemed against a plethora of items from the Bonus Plus website like Mobiles, Consumer durables, Vouchers, etc. With added functionalities to the loyalty program, the objective is to generate long term relationship with sellers in the TTL postpay ecosystem.
Under the Bonus Plus program, every activation is awarded 100 points where each point is equal to Re 1. Accrued points can be used for redemption. A partner/seller will get a joining bonus of 3000 points and will also enjoy a loyalty bonus on completion of 3 (1000 points), 6 (2000 points), 9 (3500 points) and 12 months (5000 points) among other benefits.
“Our Sellers and channel partners are key to our business ecosystem and play an important role as customer facing representatives of our brand. Launching first of its kind program specially made for our large format channel partners aims at building a long term relationship with them. It is also to recognize their contribution and create a platform to bring them closer to the brand thus maintaining sustained growth and profitability,” Elango Thambiah, president, mobility, Tata Teleservices, while speaking at the launch said.
The Club Premier partners would further enjoy a distinct and differentiated brand identity with their entire customer facing BTL and other paraphernalia getting specially branded by Tata Docomo. With significant benefits and remunerations associated with the ‘Club Premier’ and Bonus Plus programs, Tata Docomo aims at promoting healthy competition amongst its channel partners that will strive for retaining their club memberships and further, make attempts to graduate to higher levels. Bonus Plus would also address Seller attrition and improve productivity.