Tata Docomo starts ‘Club Premier’ for channel partners

In order to enable partners to enjoy monetary, exclusive and priority entitlements, Tata DoCoMo has announced a unique national level performance-based recognition and engagement program for its post-pay channel partners – “Club Premier”. Partners will be part of this initiative in three key categories – Silver, Gold and Platinum availing distinctive advantages under each club category.

Channel partners will be able to enjoy monetary, exclusive and priority entitlements such as special gifts ranging from gold coins to offsite trainings, national meets with the leadership team of Tata DoCoMo, and also, travel abroad. Additional benefits under the “Club Premier” initiative are unique identification at special dealer call centre, express activation of form submissions, loyalty bonus, special gifts and greetings on birthdays and anniversaries, company designed premier stationery.

“Our channel partners are the key to our business ecosystem and play an important role as customer facing representatives of our brand. ‘Club Premier’ is one of the largest and most engaging programs we have initiated to build strong association with the key channel partners. It is also to recognize their contribution and create a platform to bring them closer to the brand, thus maintaining sustained growth and profitability. ‘Club Premier’ program is our way to extend our deepest gratitude to our valued partners and we hope our channel partners will make the maximum out of this unique initiative,” Elango Thambiah, Head, mobility, Tata Teleservices, while speaking on the launch said.

The Club Premier partners would further enjoy a distinct and differentiated brand identity with their entire customer facing BTL and other paraphernalia getting specially branded by Tata DoCoMo. With significant benefits and remunerations associated with the “Club Premier” program, Tata DoCoMo aims at promoting healthy competition amongst its channel partners that will strive for retaining their club memberships and further, make attempts to graduate to higher levels.

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