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Supertron aims for Rs 2,000 crore this fiscal

Supertron recently organized a national sales meet in Bangkok early May, 2014 where it worked out its business plans for year 2014-15.

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DQW Bureau
New Update

Supertron recently organized a national sales meet in Bangkok early May, 2014 where it worked out its business plans for year 2014-15. The company has set the target of Rs. 2000 crores as its annual turnover for the current financial year and each team member is determined and enthusiastic to achieve this goal.

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The theme for the year is "Towards a quantum leap". Supertron, on foreseeing the future and promising market of SSD added the product line. Currently it is doing the business of Samsung and Transcend SSD, Dell AMD series laptop on a national scale, Dell TAB for southern market along with Nagpur and Indore in central India.

The firm is also focusing on special vertical of Car Video Recorders (CVR) for Transcend. This product will be available online as well as through offline automobile accessory market.

Further to strengthen the branch network Supertron opened branches in Vijaywada, Calicut, Madurai, Hubli and Surat. Supertron introduced these branches to reach out to partners from the rural areas and to help them garner more market share and develop better relationship with the partners. The company has opened few satellite branches to place its footprints in secondary market.

Speaking on the landmark, V.K Bhandari, chairman and MD, Supertron said, "We are adding new product lines in our basket and maintaining current market dynamics. Supertron is providing its partners better support in terms of logistics, marketing & warranty, schemes & promotional support. We aim to add more retail partners, SI and dealers from smaller towns".

Supertron is already the National Distributor for Seagate, Transcend, Acer, Dell (Desktop, Laptop, DLP Projector and TFTs) IBM, Buffalo, Samsung, Digilite and Cyberoam to name a few. Supertron is also revamping its own PC Component brands "Supercomp" and focusing on smaller cities by offering quality products as UPS, TV tuner, keyboard, mouse and SMPS.

Meanwhile, Supertron has organized a "national accounts meet" with all branch accountants in Kolkata on 13th July for structuring the internal systems and policies to achieve 2000 crore yardstick.

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