Snapdeal website and app get a facelift

E-commerce major Snapdeal has redesigned its website and Android and iOS apps aimed at making its platform more visually appealing and easier for users to scout through various shopping categories. The new look, which will go live later this week, is the first product being launched under Anand Chandrasekaran, who took over as Snapdeal's chief product officer recently.

"Codenamed 'Phoenix', the project compiled 1,500 responses from Snapdeal employees who had pointed out UI (User Interface) issues and bugs," Chandrasekaran said. "The focus is on visual elements that will highlight the product and to declutter the website. It will now be easier for consumers to find products without being distracted by too many other features," he added.

Snapdeal has ditched the traditional red banner in the background in favour of more white space. The new design also has additions like Sort, Filter when searching for products, along with an option to mark certain categories as Favourites.

The company said that a new version of the Windows Phone app will follow later on. Snapdeal has 19 million registered users on the mobile platform.