Snapdeal.com now in Hindi, Tamil also!

Snapdeal.com has lunched its websites in Hindi and Tamil languages also. The e-commerce portal aims to reach out to a wider consumer base with this endeavour by making the site accessible to those who prefer to access content in regional languages. The motive is to enhance customer experience while reaching out to a larger section of shoppers across India.

Ankit Khanna, VP, product management, Snapdeal.com said, "Shopping online has caught up in India like wildfire. However, there are many users in our nation who are quite conversant with the internet but prefer content in their native languages which may not be English. Local language internet users are growing at 40% per year. Thus the natural progression for Snapdeal.com was to cater to the larger consumer base which prefers buying products after understanding specifications in their mother tongue. Hindi and Tamil are languages that will help us cover a large section of North and South India. With 30 major languages and 1500 dialects in India, we will look at extending Snapdeal to other languages in the near future as well."

The multilingual platform built by Snapdeal is highly scalable and hence can manage any number of languages. Given that 50% of all sales on Snapdeal.com comes from Tier 2 and Tier 3 cities, the launch of the site in local languages aims to further strengthen its leadership positioning in the Indian digital commerce market.