Why Ecommerce Sites are Doing Better than Offline Retail Stores

Customers are increasingly opting for ecommerce sites, and there are several reasons why e-commerce sites are doing better than offline retail stores

Supriya Rai
New Update
Ecommerce sites in India

ecommerce sites

Ecommerce sites have become extremely popular, and are expected to witness a further uptake in India. If statistics are to be believed, revenue for ecommerce sisted is expected to show an annual growth rate (CAGR 2023-2027) of 13.90%, resulting in a projected market volume of US$120 billion by 2027, according to figures released by Statista. Ecommerce sites hold a majority of share in the market size of retail industry.


Why Are Ecommerce Sites Preferred?

There are several reasons why e-commerce sites are doing better than offline retail stores:

  1. Convenience: E-commerce sites offer the convenience of shopping from anywhere, at any time, without the need to physically visit a store. This is especially important in today's busy world, where people often don't have the time to go to a physical store.

  2. Wide variety of products: E-commerce sites offer a wider variety of products than offline retail stores. Customers can browse through a large number of products and compare prices and features easily.

  3. Lower prices: E-commerce sites often offer lower prices than offline retail stores due to lower overhead costs, such as rent, electricity, and staff salaries.

  4. Personalization: E-commerce sites can use customer data to personalize the shopping experience, offering customized product recommendations and advertising based on the customer's preferences and browsing history.

  5. Easy access to customer reviews: E-commerce sites often have customer reviews and ratings available for each product, allowing customers to make informed decisions about their purchases.

  6. Seamless payment and delivery options: E-commerce sites often offer multiple payment and delivery options, making the buying process seamless and convenient for customers.

Overall, e-commerce sites offer a more convenient, personalized, and cost-effective shopping experience for customers, which has led to their increased popularity and success in recent years.