MSI Republic Day offers span retail, online channels

MSI has announced MSI Republic Day offers as part of a multi-channel promotional campaign timed with India’s Republic Day celebrations. The campaign is structured to cover offline retail, large-format retail chains, and e-commerce platforms, aiming to widen access to computing products across the country.

The initiative aligns with the 77th year of India’s Republic celebrations and is positioned around availability, payment flexibility, and channel-wide participation.

Offline retail and brand store focus

MSI Brand Stores and authorised physical resellers across India are extending Republic Day benefits from January 5 to January 25. These offers include EMI options of up to 24 months and special pricing on selected focus models.

Customers visiting physical stores are also offered in-store assistance and product guidance as part of the campaign. In parallel, MSI has partnered with large-format retailers Croma and Vijay Sales to offer bundle deals and special pricing on selected models during the same period, increasing reach across major urban centres.

E-commerce window complements store offers

In addition to offline retail, MSI Republic Day offers are available through e-commerce platforms Flipkart and Amazon. Online discounts on select MSI laptops are scheduled between January 16 and January 22, creating a shorter, focused promotional window for digital buyers.

This online phase is designed to complement the extended offline retail campaign, giving customers multiple access points depending on their preferred purchasing channel.

Company perspective on the campaign

Commenting on the Republic Day initiative, James Sung, NB Sales Director, MSI, said the campaign reflects the company’s intent to align with India’s progress and technology adoption. He noted that the promotion spans MSI’s network of brand stores, retail partners, and online platforms to ensure broader accessibility.

He added that the multi-channel approach underlines MSI’s focus on India as a growth market, while supporting users ranging from creators and gamers to everyday consumers.

Multi-channel access as a central theme

Through MSI Republic Day offers, the company has positioned offline stores, large-format retailers, and e-commerce platforms as equally important parts of its sales strategy. The campaign emphasises flexible purchasing options and availability across regions, reinforcing MSI’s retail and online presence during the Republic Day period.