Amazon Black Friday Sale opens major push in India

The Black Friday sale on Amazon India is set to run from 28 November to 1 December 2025, bringing a wide sweep of deals across categories. The company is positioning the event as a mix of early offers, curated formats and AI-driven tools aimed at simplifying product discovery and decision-making.

A sale built around discovery

The platform is offering themed formats such as New Deal Drop, Black Friday best brands, trending items, 8 PM deals, and Upgrade at 99 with no-cost EMI options. The range spans home décor, electronics, beauty, apparel and more from brands including Apple, Samsung, HP, and OnePlus.

AI steps into the shopping flow

A set of AI tools is being pushed to the front of this year’s sale. Rufus, the AI shopping assistant, is designed to help customers search, compare and pick products from personalised recommendations. Lens AI lets users upload or click a photo and find a match on the marketplace. Review Highlights summarise product reviews for faster reading. Features such as View in Your Room, Quick Learn, and Buying Guides are being positioned as decision aids across high-value and complex categories.

Electronics and smartphones lead the offers

The electronics section carries heavy discounts:

• Premium smartphones include OnePlus 13s, Samsung Galaxy S25 Ultra 5G and new launches such as OnePlus 15 and Oppo Find X9 Pro 5G.

• Budget options span Redmi A4 5G, iQOO Z10x 5G and realme Narzo 80 Lite 5G.

• Laptops and gaming laptops from Dell, ASUS, HP and Lenovo carry up to 45% off.

• Accessories such as headphones, speakers and soundbars are listed with up to 80% off.

• Tablets, cameras and smartwatches have up to 75% off, including the Sony Alpha ZV-E10L Mirrorless vlog camera at Rs 61,490.

Brand-wise deals include Samsung’s Galaxy S25 Ultra 5G at Rs 1,18,999 with bank savings, Galaxy A55 5G at Rs 23,999, audio accessories such as Galaxy Buds Core at Rs 3,499 (coupon savings) and Galaxy Buds3 Pro at Rs 16,999, and the Galaxy Tab S9 FE at Rs 34,999.

OnePlus is offering the OnePlus 15 starting at Rs 69,499 with bank offers, Nord 5 at Rs 30,249 and OnePlus Watch 2 at Rs 13,999, along with accessories at up to 80% off. iQOO, realme, Redmi and Lava are also part of the entry-level and mid-range promotions.

Home appliances get deep cuts

Key appliance categories are carrying sizeable discounts:

• Washing machines and refrigerators have up to 55% off.

• Dishwashers from Bosch, IFB and Faber carry up to 50% off with instant bank discounts up to Rs 12,000.

• Air conditioners start at Rs 23,240 with options from Carrier, Daikin, Panasonic and LG.

• Kitchen items such as chimneys have up to 65% off and microwaves up to 60% off.

Echo and Fire TV devices

Echo (4th Gen) is priced at Rs 5,000 at 50% off. Discounts extend across Echo Pop, Echo Spot and Echo Show 5. Fire TV Stick HD is priced at Rs 2,999 at 45% off. Newer Fire TV Stick 4K Plus and Fire TV Stick 4K Select are also part of the offers. Smart TVs with Fire TV built-in carry up to 60% off.

Payments and rewards

Amazon Pay is offering unlimited 5% cashback for Prime members using the Amazon Pay ICICI Bank Credit Card and 3% for non-Prime users, along with welcome rewards. Amazon Pay Later gives eligible customers credit up to Rs 60,000 with welcome rewards up to Rs 600. Travel bookings through the platform offer discounts on flights, hotels and buses. Customers spending Rs 500 or more can get Rs 100 cashback. Rewards Gold offers assured cashback once users complete 25 payments in three months.

Looking ahead: Smbhav Summit

The Amazon Smbhav Summit is scheduled for 10 December 2025 in New Delhi. The company has opened nominations for the sixth edition of the Amazon Smbhav Awards, calling for MSMEs working in technology, sustainability and inclusive growth to apply by 25 November 2025.

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