Elista unveils new 4K Google TV range

Elista has introduced its Xplore Google TV Smart TV series in India, expanding its 4K portfolio with three bezel-less models built on the Google TV platform. The lineup targets households looking for cinematic displays paired with integrated content discovery and connected features.

Three new 4K models for different room sizes

The Xplore series includes the TDU85GA at 215 cm (85 inches), the TDU75GA at 189 cm (75 inches) and the TDU65GA at 165 cm (65 inches). All models feature 4K UHD resolution, HDR10, Dolby Audio, built-in Chromecast and Dual-Band Wi-Fi. With a bezel-less design and Google TV integration, each TV offers access to OTT apps and personalised recommendations through a single interface.

Pawan Kumar, CEO, Elista, said, “India is moving rapidly toward a smarter, more connected way of living, and our mission is to make that shift accessible to every home. With the new Xplore Google TV series, we’re taking another step in that direction by bringing immersive 4K viewing, intuitive software and advanced connectivity within easy reach of consumers. This range reflects our commitment to thoughtful design and meaningful innovation as we work towards making India smart, screen by screen.”

Flagship: TDU85GA with premium single-interface viewing

The 215 cm TDU85GA features a 4K Ultra HD bezel-less panel supported by HDR10 and Dolby Audio. With 2GB RAM, 16GB internal storage, and three HDMI ports, the model is designed for smooth operation and easy accessory connectivity. The built-in “Hey Google” voice control and streaming shortcuts offer simplified navigation. The TDU85GA is priced at an MRP of Rs 1,84,500.

Mid-size: TDU75GA with identical feature set

The 189 cm TDU75GA extends the same combination of picture, audio and software capabilities. Designed for larger living rooms, it retains the bezel-less design, Google TV interface and connectivity options. The model carries an MRP of Rs 1,38,500.

Accessible large-screen option: TDU65GA

The 165 cm TDU65GA completes the lineup at an MRP of Rs 73,990. It carries the same RAM, storage and HDMI configuration and includes HDR10, Dolby Audio and built-in Chromecast for a consistent viewing experience across the series.

Designed on Google TV with integrated content discovery

All three models operate on the latest Google TV platform. Features include universal search, multi-user profiles, personalised recommendations and streamlined casting from smartphones. The unified interface is built to simplify content discovery across streaming apps.

Manufactured at Elista’s automated facility

The Xplore series is produced at Elista’s Industry 4.0-enabled manufacturing plant in Kadapa, Andhra Pradesh. The facility can produce up to one million smart TVs annually. The launch follows the company’s recent Rs 500 crore MoU with the Andhra Pradesh Government to establish a second plant in Kopparthy.

Elista’s reach spans more than 20,000 retail outlets in India and over seventeen international markets. The company continues to expand its manufacturing base while strengthening its presence in consumer electronics.

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