COLORFUL unveils GeForce RTX 5050 series with new Ultra W, Battle AX, and MEOW editions

COLORFUL Technology has expanded its GPU portfolio with the launch of the GeForce RTX 5050 series, featuring three distinct models: iGame Ultra W, Battle AX, and the cat-themed COLORFIRE MEOW-ORG DUO. Powered by NVIDIA’s Blackwell architecture, the new RTX 5050 GPUs aim to deliver improved efficiency, next-gen gaming features, and AI-enhanced performance for gamers and creators alike.

All three models feature 8GB of VRAM and support NVIDIA DLSS 4, NVIDIA Studio, and other AI-powered enhancements. The new GPUs also benefit from better thermal designs and distinct aesthetics, targeting a wide range of PC builders, from small form-factor users to performance-focused gamers.

The iGame GeForce RTX 5050 Ultra W sports a hip-hop-inspired design, retaining the Pop Art roots popular with iGame fans. It features customisable RGB lighting, a large heatsink, and a One-Key Overclock button at the I/O panel for instant performance tuning. The hollow backplate supports better airflow, aiding heat dissipation.

The COLORFIRE RTX 5050 MEOW-ORG DUO continues the MEOW series' playful aesthetic with a cat-themed design in an orange-and-white finish. Built for small-form-factor PCs, it features a compact dual-fan cooler and an airflow-enhancing hollow backboard. While visually quirky, it remains a fully functional, performance-capable card tailored for niche builders and fans of themed setups.

With this launch, COLORFUL rebrands its NB graphics card line as Battle AX, featuring a red-and-black triple-fan design for better thermal control. The Battle AX and Battle AX DUO models serve as the more traditional performance-driven options in the RTX 5050 range.

Starting at USD 249, the RTX 5050 series caters to users seeking next-gen features without a high premium. Availability varies by region, with further details expected from local distributors. 

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