ASUS products 2025 reflect shift toward personal computing

As 2025 draws to a close, one theme stands out across the computing landscape. Technology has become more personal, more adaptive and more closely aligned with how people work, play and create. ASUS products 2025 reflect this transition, with devices designed not just for performance, but for usability across real-world scenarios.

From AI-enabled laptops to portable gaming systems and lightweight professional machines, ASUS’s 2025 lineup focused on addressing specific user needs rather than chasing specifications alone. The year saw a broad portfolio aimed at students, professionals, creators and gamers, each segment served with distinct design and performance priorities.

Vivobook S16: performance with visual identity

Among ASUS products 2025, the Vivobook S16 Multicolour Series highlighted a shift in how mainstream laptops are positioned. Designed for students, young professionals and creators, the device combined AI-powered computing with visible design differentiation.

Powered by the Snapdragon X processor with a dedicated AI engine, the Vivobook S16 focused on improving everyday productivity and multitasking. Its 16:10 OLED display supported work, study and entertainment use cases, while extended battery life addressed mobility requirements. The introduction of multiple colour options signalled a move toward personal expression in performance laptops.

Price: Rs 72,990

ASUS Fragrance Mouse: rethinking daily accessories

ASUS products 2025 also included unconventional additions aimed at workspace experience. The Fragrance Mouse MD101 introduced a refillable fragrance compartment, allowing users to personalise their environment during long working hours.

Beyond the sensory feature, the mouse offered near-silent clicks, PTFE glides and dual-mode wireless connectivity, balancing functionality with comfort. It reflected a broader trend of integrating wellbeing considerations into everyday peripherals.

Price: Rs 1,599

ROG Xbox Ally: portable gaming without compromise

Portable gaming emerged as a key focus within ASUS products 2025, led by the ROG Xbox Ally base variant. Built for gamers seeking flexibility beyond traditional consoles or desktop PCs, the handheld device ran Windows 11 and was powered by an AMD Ryzen processor with Radeon graphics.

The system featured a 7-inch Full HD display with a 120Hz refresh rate, Dolby Atmos audio and integrated controls designed for extended gameplay. Support for Xbox Game Pass and PC game libraries positioned it as a bridge between console and PC gaming ecosystems.

Price: Rs 69,990

ROG Flow Z13: flexible form, high performance

The ROG Flow Z13 stood out within ASUS products 2025 as a hybrid device that blurred category boundaries. Combining tablet portability with laptop-grade performance, it targeted users requiring flexibility across creative, gaming and productivity workloads.

Equipped with next-generation AMD Ryzen AI processors and a high-refresh Nebula display, the device supported stylus input, detachable usage and demanding applications. Its design reflected an evolving approach to portable performance systems.

Price: Rs 199,990

ROG Zephyrus G14: balance over bulk

The ROG Zephyrus G14 continued its role as a compact performance laptop in ASUS products 2025. Built for creators, professionals and gamers, it delivered high-end performance while maintaining a lightweight and portable design.

With AMD Ryzen processors, NVIDIA GeForce RTX graphics and a high-resolution OLED display, the G14 addressed both creative workloads and high-frame-rate gaming. Its form factor reinforced the demand for performance systems that remain practical for everyday mobility.

Price: Rs 184,990

ASUS Gaming V16: entry into high-performance gaming

Expanding its gaming portfolio further, ASUS introduced the Gaming V16 to address users stepping into high-performance computing. Positioned below premium ROG models, the V16 focused on core performance fundamentals.

Powered by an Intel Core processor and NVIDIA GeForce RTX graphics, the laptop supported gaming, content consumption and creative tasks. Its 16-inch display with a fast refresh rate and straightforward design made it a versatile option for first-time performance laptop buyers.

Price: Rs 70,990

Zenbook A14: mobility-driven productivity

Closing the year, the Zenbook A14 represented the lightweight end of ASUS products 2025. Designed for professionals on the move, the device weighed under one kilogram and focused on sustained productivity.

Powered by the Snapdragon X Elite processor, the Zenbook A14 combined AI-driven workflows, multi-day battery life and an OLED display within a durable Ceraluminum chassis. The device addressed the growing need for performance without physical bulk.

Looking back at ASUS products 2025

Taken together, ASUS products 2025 reflect a clear direction. Computing devices are becoming more specialised, more personal and more adaptable to everyday use. Rather than a single flagship narrative, ASUS presented a portfolio approach, addressing distinct user groups with targeted solutions.

The year reinforced a simple reality. In modern computing, relevance is defined less by raw specifications and more by how well technology fits into daily life.