Mathur aims to put Genius India in top 3 in PC peripheral and accessories market

Recently, Genius India announced the appointment of Gaurav Mathur as the country head. He brings with him 13 years of international experience working in various managerial positions with technology, retail and consumer brands.

Mathur will be responsible for charting and driving the company's growth blueprint, through greater market penetration and strengthening the brand equity. His key responsibilities include overseeing the management and implementing business plan and operation in India. His task is cut to align the business model with the company's overall goal and objectives.

In a candid interaction with The DQ Week, Mathur, said "My association with Genius could not have commenced at a better time when the company is celebrating its 30th anniversary. Mathur shared his channel strategy and focused on the support developed with its 4 Regional Distributor - Abacus in West, Pioneer Digital in North, Inspan in South and Technocrat in East. He is intending to up Volume Partners in 2nd tier cities and launch a "Genius Premium Partner Club" in this quarter. In this new initiative, enrollment will happen and state wise targets will be assigned. To strengthen its channel partner program, Genius India recently conducted dealer meets in Hyderabad, Bangalore, Chennai, Mumbai and Delhi. Alongside, keeping in mind the festive season, Genius India has worked out interesting schemes with lucrative margins for its channel partners.

As a part of GTM strategy, Genius is hiring sales and marketing team in India and working on various pull activities. To create pull for the brand in the market, Genius has engaged in a 360 degree visibility campaign in various media including print, online, retail events, in store branding, social media and blogs.

Adding Mathur said that "Genius is looking at 20% quarter on quarter growth and10% market share. He commented "In India, our vision is to emerge among the top 3 computers and smart phone peripheral and accessories brand in the next 1 year."

.
.
.