Gaurav Mathur appointed as country business head (India) for Genius

Genius, computer and smartphone peripherals and accessories brand, has appointed Gaurav Mathur, as the country business head for India.

Mathur brings with him over 13 years of international experience working in various managerial positions with leading technology, retail and consumer brands.

At Genius India, he would be responsible for charting and driving the company's growth blueprint, through greater market penetration and strengthening the brand equity. His key job responsibilities include overseeing the management, planning and implementing business plan and operations in India, leading, restructuring and redesigning the business model in order to align it with the company's overall goals and objectives.

Commenting on the development, Mathu, said, "My association with Genius could not have commenced at a better time when the company is celebrating its 30th anniversary. Genius is known worldwide as an innovation centric brand with its large pool of 1300+ patents and exciting inventions including the scroll technology for mice. In India, our vision is to emerge among the top 3 computer and smart phone peripheral and accessories brand in the next 1 year. To achieve that we would be focusing on developing a strong channel support program, rationalize the existing product portfolio and introduce innovative products at an affordable price point.

Prior to joining Genius, Mathur has held various managerial positions at Wipro Technology, Interglobe Technology and Tata AIG. Mr Mathur holds an MBA in marketing.