Canon India announces digiCONNECT

The program aims to create awareness on digitization among channel partners

DQW Bureau
New Update

Canon India has launched an exclusive program ‘digiCONNECT' specially for its channel partners across India with an aim to connect people with digitization. The program intends to create awareness, build a better understanding and share extensive knowledge with its channel partners about Canon's products and services. The program focuses on the wide range of document scanners available at Canon, thereby sharing benefits and applications of digitization.


The initiative aims at developing knowledge by sharing need, application, benefits and market of ADF based document scanners to channel partners and their VAR's / IT resellers and will include a range of document scanners such as P-215, DR-C125, DR-2020U, DR-M140 and DR-M160 etc.

Alok Bharadwaj, senior VP, Canon India, said, "Canon has always been focused and connected with its partners through various engagement platforms. Initiated recently, digiCONNECT has been showcasing our technology. We have done six such digiCONNECT meets in Meerut, Ludhiana, Hyderabad, Bangalore, Ahmedabad and Baroda with more in the pipeline in the coming months. These programs have efficiently empowered our partners with product knowledge, understanding its application and have helped them build strong relationship along with providing them an open forum for discussing the challenges and growth opportunities in digitization."

Commenting on this, K Bhaskhar, senior director, OIS division, Canon India said, "digiCONNECT propagates the concept of 3C's: Connect, Communicate and Collaborate with our customers. We look forward to use this platform to accelerate our reach to the IT channel partners and also to use this platform to launch new offering in the Image Management System space. This forum helps us in getting the feedback and ideas from the IT channel, which will eventually help us to devise our overall strategies. At Canon, we work towards providing technical innovations which helps our IT channel partners with indispensable knowledge to use them in an efficient manner. digiCONNECT will help us to get connected with the VAR's / IT resellers and expand the business horizon in Tier II cities to generate awareness among the partners and demonstrate them along with having a feel of the product as Canon believes in the philosophy of ‘Seeing is believing'."