ZyXEL launches partner training program

ZyXEL India, on the occasion of its 20th anniversary, laun­ched an aggressive
strategy to focus on the retail business. As a part of its strategy, the company
has resorted to regional distribution (RD) system. It has also launched a
multi-city training program covering multiple cities to empower the channel
partners.

Aligning its strategy, ZyXEL has appointed Usha Infotech as its RD for the
territory of Delhi, Uttar Pradesh and Haryana; Ransys Bios has been appointed
for Tamil Nadu. The company is also scouting for more RDs to cater to other
territories. As far as empowerment is concerned, ZyXEL has decided to conduct
training programs for the channel. Christened as ZyCAMP, the company will cover
two cities every month to train the local channel partners.

In the first phase, the first training program was rolled out in Kolkata and
the second one was conducted on Sep 5 in New Delhi. Further, the company will
take this initiative other cities like Mumbai, Chennai, Bengaluru and Hyderabad.

Pinaki Chatterjee, Executive Director-Technical, ZyXEL India and Rishi
Samadhia, Executive Director-Channel, ZyXEL India would both travel to Kolkata
and other cities

for training partners on various technical and go to market aspects of ZyXEL.

Speaking about ZyXEL's strategy, Chatterjee said, “We are just starting the
training camp from Kolkata in the first phase and I am sure it will be
appreciated by the partners. As the program evolves, in the second phase, we
will have hands-on training program with more in-depth know­ledge in different
techno­logy domains. We will reach out to more locations to spread awareness
about ZyXEL's capabilities.”

Samadhia added, “ZyXEL intends to invest many man-hours on training to create
significant impact on the go-to-market strategy of our channel partners. The
impact of these training programs will also give strength to ZyXEL partners in
terms of their revenues and technology expertise. This will surely help them do
successful business in different verticals.”

Spread over seven hours, from 10am to 5pm, the training camp will cover the
overall road map for ZyXEL in India, company's business model and opportunity
for the channel partners. The camp will focus on the entire product line of
ZyXEL, including wireless, security, VoIP, switching, etc.