ZyXEL India has sprung the country wide channel program from Chandigarh that will proceed to hold events, roadshows and related actions. It’s called – Arise, Awake and Achieve (AAA).
With the core philosophy to help changing the way SI and channel partners do business in India, ZyXEL organized a training program for the SI partners and product training and strategy formulation for the resellers of the state with the launch.
Establishing reasons behind ‘AAA’, Sanket Kulkarni, channel head, ZyXEL says, “Walking behind anyone with closed eyes is a kind of slavery not followership and this monotony is required to be broken. If we take a closer look of how business is being done in our channel and SI fraternity, we’ll realize that all the products being sold in the market today are the cheap versions of what sells in US and European Union. And not just cheap, they are sub-standard low technology products as well. Like if the US and EU is moving towards Gigabit wireless (Gi-Fi) for home users, our channel is still struggling with 150Mbps of wireless.”
Madhukar Swayambhu, vice president, sales, ZyXEL, apprises, “The consumer behavior and buying capacity has changed, resulting in making India, one of the largest consumer countries, but the channel wants work the same old way.”
Swayambhu further mentions, “And then everyone cribs on the bottom line – the margin in business. If everyone selling the same old thing, then the only differentiator is the price, then why this crib?”
Looking at this scenario of the market, ZyXEL – India Chapter came up with this concept of “AAA”. The IT channel and SI fraternity of this country needs a campaign like – “jaago grahak jaago”. It needs a revolution to get awake. It needs another HSRA, to awaken the community and to make them realize that they can.
Kulkarni says that the campaign started from Chandigarh, has moved to Lucknow and eventually be covering the entire country. Next of the cards are – Jharkhand, Odisha, Kolkata, Assam and then moving to South – TN, Karnataka, Kerala, Seemandhra and Telangana and finally reaching West – Mumbai, Pune, Nagpur, Goa, Indore, Ahmedabad, Surat , Udaipur and Jaipur.