Xtreme Gaming League Concludes in Mumbai

Thinking out of the box is what brands need to do to engage with their right target audience. Abacus peripherals came up with a brilliant idea to promote its brand Zion and partner brands like Nvidia, Antec and Genius. It hosted a gaming tournament Xtreme Gaming League in Mumbai.

Event was spread over various phases in several city cafes spread through the city.  XGL saw a turnout of over 500 gamers and now 20+ gaming cafes associated with Abacus. Team Neckbreak won the tournament and was awarded with a 2 nights 3 days holiday to GOA. Prices also included Zion Xtreme Gaming ram and Antec cabinets for a total of worth Rs. 150000/-.

Team NeckBreak, “We were excited on learning about XGL. Entire event was well arranged phase after phase. Wining just made our experience of XGL sweeter. We will be soon travelling to Goa as our prize and will be waiting for more events from Zion.”

Café owners quote, “As a café partner for the event along with a lot of other perks I received fresh branding for my café. I am now be looking forward to more business association with Abacus in terms for more such events, dealership opportunities and sponsorship for more café events.”

Vipul Modi, VP marketing and sales at Abacus Peripherals “Aim is to bring gaming cafes and gamers on one platform. We see gaming as great vertical for business growth and are just playing our part to develop it. We have now developed perfect channel reach a gaming brand will be aiming at. Looking at the same soon more brands will partner with us to host more online and offline events. Success of XGL has just given us further thrust to host more such events across India.”