Zion betting high on Inknara products

At a time when printers are becoming cheaper day by day, money seems to be
going the refilling way. Powered by a tie-up with Coimbatore based Uniq
Technologi for distribu-ting Inknara solutions in the northern region–Delhi
based Zion Computers Pvt Ltd is betting high on refilling solu-tions and the
company is also looking to expand its reach into the north-east region of the
country as well.

"At present, we can get a printer at around Rs 3,000 and if we want to
buy a cartridge then it would cost us nothing less than Rs 2,800. That’s where
our solution can bring down the cost. We can refill the cartridge of any vendor
with the help of Inknara’s solutions. There is a growing demand for this
product and we hope to do well," informed, Shaji Jacob, Director at Zion.

In its bid to explore emer-ging markets, the company has just tied up with
Kanpur based Pioneer Technology for rese-lling its products in the Kanpur
region. It is also likely to ven-ture into northeastern regions of the country
as well.

"Initially, we would be tying up with some Kolkota based resellers and
then we would also venture into places like Guwahati. Keeping in mind the cost
advantage involved with our products, we are focussing on big and small
companies to utilize our products," he added.

At present, the company is offering inkjet cartridge refill kits for HP,
Canon, Lexmark, Samsung, LG and Apple. A black and white kit costs around Rs 395
and a color one is priced at Rs 695. "Inside our color kit, there are three
small compart-ments containing three diffe-rent colors–cyan, magenta and
yellow. Using these colors a user can replace the non-functional color as and
when required. However, it is not possible to replace a particular color in any
kind of refilling. So in this way, a user can get a cost effective solution as
far as refilling is concerned," he explained. (CyberMedia News)

Zia Askari

New Delhi