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is looking at hiring channel
partners across the country. The company is aiming at both
traditional IT players and security players in the market. It has
divided the product range into value-based products for consumers and
volume-based for commercial purposes. Anand Swaminathan, Director,
Zicom Electronic Security Systems said, “
and security
products have universal requirements. All verticals are now
increasingly conscious of security, for example access control
products are in high demand today. Apart from MNCs, SMBs are also
driving the market. The main factor for growth is perception of
security and awareness about it.”
Sharing details on security products,
Swaminathan said, “Companies especially SBUs are opting for CCTV
cameras to monitor productivity of their employees. IP cameras are
also far more affordable. The owners need not be physically present
and convenience factor drives adaptation of these products.”
Talking about challenges, Swaminathan added, “Last few years the
trend has improved. There is an overall awareness, and security
products have become more affordable. The main challenge comes from
the consumer segment since there is a whole lot of cheap product
infusion in the market.”
Citing advantages in associating with
Zicom, Swaminathan said, “We have our own factory in Arunachal
Pradesh. This helps us to monitor the cost, installing a sense of
security amongst our partners and customers. For our CCTV products we
are the first company to announce a two-year warranty.” Talking
about channel expansion Swaminathan said, “We are seeing
traditional IT partners who are shifting into security products. In
volume-based category we are 100 percent channel focused. We already
have more than 1,500 channel partners on board and hope to cross
5,000 in a year or two. We have also finalized distributors in this
category and our strategy is to address both set of partners.”
Zicom has branches in eight locations
and in the past three months it has recruited area managers in
Lucknow, Vijaywada, Coimbatore and Indore. The company is soon
planning to expand its base in Mysore, Bengaluru and other cities
across the country.