Zenith to double its export business

Export contribution will go up to 15 percent

Mumbai based Zenith Computers plans to double the quantum of its

export business from its current contribution of five percent to overall

business to 15 percent within the next fiscal. Raj Saraf, CMD, Zenith says that

with the World Trade Organization's duty-free regime coming in place during

2005, local manufactures will have to sell overseas to remain profitable.

With the removal of the duty, prices of PCs and laptops are

likely to come down by three percent. Also, if the excise duties are removed,

then this could reduce in a further drop of 10 percent. Zenith will focus on the

Middle East and African countries for its exports business. "It is easier

to sell in these countries rather American and European mar-kets. The latter are

almost satu-rated and all the leading brands are present there," says Raj.

"Segmentization and crea-ting aspirational value for your

laptops is going to be our main national strategy next fiscal," remarks

Devita Saraf, Mar-keting Director, Zenith Computers.

The company will also come up with PC and server combina-tions

for various verticals, on the lines of its Multiply series for SMBs.

Zenith will continue to use its existing plant in India to

handle national and internatio-nal sales.

Vinita Bhatia


Mumbai