Recently in New Delhi Zebronics, one of the top computer peripherals and accessories sellers, unveiled its new brand identity. The new logo is the celebration of company’s two decade milestone.
Rajesh Doshi, founder and director of Zebronics said, “The release of our new logo and visual brand marks a significant milestone and the beginning of a new phase for our company.
With onset of Modi government’s Digital projects, IT sector of our country, is seeing a lot of hustle. Everybody is trying to situate in the market so that maximum can be driven out. Likewise Zebronics announced the strengthening of its products portfolio. It will now enter surveillance, LEDs and tablet PCs.
Adding further Doshi said, “Building on our tagline of ‘Always Ahead’, the new brand identity is intended to signify that we are moving forward by setting foot in new verticals while consolidating the existing footprint in peripherals and consumer electronics. We have evolved from a single product line to a multi-faceted portfolio, connecting with various types of consumers, while continuing to embody the brand value of offering best possible value and features at reasonable price. Continuing this legacy, we are excited and committed to establish our new brand and strengthen our position in different business segments.”
The company has been seeing 100% growth from its speaker segment from last few years. The company targets the same for 2015-2016 fiscal and a mega Rs. 1000crore brand in next two years wherein tablet PCs will also be its focus. Doshi estimates 15% contribution from surveillance segment and it will come with 24/7 support service. However, LEDs will be announced in a few months and will be available in all sizes.
Zebronics has a country wide network of over 12000 partners which it plans to expand further with its new line of products. It will also educate its existing and new partners through partner education program with at least 10 training workshops across various cities.