In order to tap the high-end home consumers, Mumbai-based Xpress Computers
has launched its own brand of home theatre PCs. The company has introduced two
models including Xpress HTPC 1000 and Xpress HTPC 1200.
Talking about the products, Chetan Shah, CEO, Xpress Computers stated, “Home
theater PCs is an upcoming market and our target consumers want high-quality
sound, video and digital content facility delivered through one system itself.”
Citing the reasons behind the launch of the home theater PCs, Shah mentioned
that the PC market has nearly saturated and home users are now looking at
products that can serve more than one purpose.
The above products have 10 channels, LCD/plasma screen and offers HDMI
quality. Xpress Computers will be displaying the above products at its demo
centers in their bid to give the consumers touch and feel experience. In
addition, the above products can also be availed online and purchased through
its online website www.xpressindia.com.
“The online store will enable us to reach wider geographies. We are looking
at targeting the high-end home user segment and will also have online gaming
features in PCs. We will also provide end-to-end home theater solutions for
those clients who wish to enjoy the experience of home theater by placing the PC
everywhere in their homes. We will also configure the models depending upon the
consumers demand,” he added.