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Information technology service
provider, XGenPlus, which had earlier this month launched
Version 21, an advanced email solution for the Indian and global
markets, is now working towards appointing distributors across the
country for this product. In addition, the company is devising a
campaign and a roadmap to promote its product and to increase its
marketshare in metros, and tier-2 and -3 cities.
The company is going to make this
product available through channel and online models. Ajay Data,
founder, XGenPlus said, “We are looking forward to establish
alliances with distributors. We will train them and their channels
and make the product available in the respective markets.”
XGenPlus is yet to finalize on
distributors and partners. The company plans to roll out its product
in September 2011 and also begin the process of finalizing the
distributors. Data said, “We are looking to appoint distributors in
every city where we intend to establish our footprint. We will be
directly providing the distributors with required stock of product.”
He further informed that they will provide technical training to
distributors and partners.
In the initial phase, the company will
target metro cities and a certain other cities like Pune, Chandigarh
and Jaipur. Following that will be the tier-2 and -3 cities. By the
end of the OND quarter, it has set a target to tie-up with 20
distributors across India. And each distributor will have at least 4
to 5 retailers.
At the business front, the plans are to
offer 50% margin to distributors on first entire deal. The policy for
retailers is under preparation as of now, however, the entire control
of pricing, margins, payment options, credit period and schemes will
be the responsibility of the distributors.
XGenPlus has laid 3 specific criteria
for distributors to be associated with this product. The first one is
that the distributor should be experienced in system integration and
solutions. Secondly, the distributor should have at least 2 technical
professionals who are experienced in Linux. Finally, the distributor
should have been in business for at least 3 years.
The company intends to roll out this
product through 3 different mediums which include
software-as-a-product that will be available through retail, software
on a hosted model, and software-as-a-service. The company will
deploy, manage and run the solution at the users' setup and it will
be charged per user per month. The charges will be either per CPU or
per user depending upon the implementation, the modules and the size
of the organization.
This holistic email solution is
available for SMEs, enterprises, hosting companies, and solution
providers. Data said, “The key target customers here are IT
distributors. We think it is an untapped opportunity for distributors
to provide email solutions for organizations.”
Data said, “We expect the business to
see more traction through distribution model as compared to the
online model. The reason being, although it is a box product, during
implementation we have numerous customization options, which can be
effectively explained and deployed by the partner community.”
The company already has a technical
team of 20 in place for support. To support the implementations, a
team of 4 will be dedicated for this specific product who will train
the distributors. Furthermore, along with distributors it will also
train its channel base. The first round of training session is
expected to be conducted in October. The company already has couple
of customers in India which include Reserve Bank of India, Bank of
Rajasthan etc.