Xerox India, a part of Xerox Corporation – world’s leading enterprise for business process and document management, announced plans to expand its Managed Print Services (MPS) value proposition to wider segments in the country. This will be undertaken through their strong channel partner network and will allow the company to significantly expand the reach of its advanced MPS solutions beyond the top corporate accounts to fast growing and large potential SMB businesses.
Balaji Rajagopalan, Executive Director, Technology, Channels & International Distributor Operations, Xerox India said, “We are elated to announce the extension of our MPS offerings to a wider market audience in India. Our Xerox Partner Print Services (XPPS) is a unique program which will help our partners to deliver cutting edge Managed Print Services to our common customers. We are training select top channel partners to be able to deliver these solutions and are sure that this will excite both our channel partners and our customers. Xerox Partner Print Services will streamline and cost-effectively manage Xerox and non-Xerox print devices and help reduce overall print costs for customers by as much as 30%. Besides improving a company’s document management capabilities, it will also minimize their capital expenditure, drive more efficient management of output device fleet, and reduce energy consumption & the cost of consumables such as ink or toner, thereby cutting down on waste. Second, we have brought in Sandeep Dhanoa, a global expert from Xerox US to lead this business and capture the SMB market opportunity here besides effectively working and training the channel partners.”
Sandeep Dhanoa comes in with more than two decades experience to lead XPPS and will work closely with partners and train them on our MPS tools and offerings. Sandeep was previously working with Xerox US and has joined Xerox India in the capacity of Associate Director- Key Accounts, XPPS & Business Solutions Delivery, Xerox India. Sandeep joined Xerox Corporation in 1994 and since then has worked in various roles and geographies. In his last assignment in US he was designated as Managed Print Services Executive and successfully led several key MPS wins.
Speaking on the new role, Sandeep Dhanoa, Associate Director, Key Accounts, XPPS & Business Solutions Delivery, Xerox India said, “I am excited to come back to India and lead the XPPS business here. Channel partners are a pivotal part of the Xerox India business and with this new offering, we will bring in a new dimension to how channel partners have been operating and doing business. This will give our partners an edge and enable them to enter the solutions space with our Managed Print Services tools and offerings.”
He further added, “There is a huge opportunity in the SMB space in India, majority of which remains untapped. Quocirca’s research shows that SMB confidence in MPS is growing with 50% of existing customers expanding their current MPS footprint (MPS expanders) and 43% of non-users (MPS converters) expecting to invest in their first basic print service. This presents us with a huge opportunity and we believe we have the capability and potential to capture the same and this is vindicated by the fact that Xerox has topped Quocirca MPS Market Landscape Report for sixth year running in 2015.”