Xerox reiterates focus on wide format printers

Xerox India reinstated its focus on wide-format range of printers and

multifunction printers and rolled out a five-city road show covering Bengaluru,

Pune, Chennai, Hyderabad and New Delhi. Xerox India will be showcasing Xerox

6204, a printer, scanner and copier that offers wide format affordable solutions

for organizations. The roadshow aims to create awareness about wide format

segment and the benefits customers can drive through 60 percent cost savings on

their wide format printing costs with the use of Xerox wide format printers

based on the LED technology.

Xerox India is targeting five key growth sectors including: engineering;

construction and real estate; automobiles; oil gas and petroleum; and shipping

and marine through this first phase of road shows spread across five key metros.

The Xerox 6204 offers superior print quality of 600x600dpi and supports multiple

data formats and print drivers. It enhances productivity with a scanning speed

of 3-inch per second and first page out time of 25 seconds. It ensures a lower

total cost of ownership, owing to reduced overhead costs, overall savings,

increased profits and lower operational costs. Xerox 6204 offers competitive

edge with 10 times faster printing speed of 5A1/minute and a customizable user

interface as compared to inkjet plotters.

Speaking on Xerox India's strategy for the wide format space, Princy

Bhatnagar, Director-Office Business Group, Xerox India, said, “Xerox roadshows

aims to make deeper inroads and reach out to its target customer base in the key

identified high opportunity verticals, basis our internal research. Despite our

leadership position, the strategy is to pull further and grow in this segment,

make customers realize the business efficacy of wide format printing, to remain

competitive today.”

Xerox India will be making connections with the CEO/ CIO community and

apprise them about LED value proposition against existing inkjet technology,

especially in today's times of economic instability. Xerox has the most modular

designed products to offer in the market today. A customer can buy a base entry

level printer today and later upgrade to multifunction printer and even to an

MFP with color scanning. The company plans to add new system integrators into

Xerox's existing range of channel partners to strengthen its sales force for

wide format printers.