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India, a part of
Xerox Corporation, showcased its latest range of digital and office
printers with innovative applications for the commercial print market
at Print Pack Sign Expo 2011, a four day print expo at Guwahati. To
strengthen its foothold in the East region, Xerox showcased a range
of short run, trans-promotional, specialty imaging, security printing
applications.
Through live demonstration
of its portfolio of color products from office to production range,
the event created awareness about the benefits of digital printing
and educate partners on Xerox products and solutions. Xerox showcased
a range of 'On Demand Printing' and various other applications on
its black and white and color machines including Xerox Colour 550
printer, Xerox 4112, Xerox wide format 7142, 7425 and Xerox Wide
format - 6605 solution. It demonstrated how digital printers can
increase business productivity and explore new revenue opportunities
on the showcased models.
This is the first time
that a print expo took place in the North East region on such a large
scale. The showcase was primarily targeted to make the commercial
print segment aware of the growing digital print market and the
opportunity lying ahead. Xerox has kick started this journey and is
looking to tap print-on-demand, short run applications and book
publishing market in the region.
Speaking at the event
Arvind Chabra, regional head-North and East, Value Segment, Xerox
India said, “Our participation at Print Pack 2011 was a great
opportunity for us to further expand our customer base and educate
them on commercial printing capabilities. We received an elating
response from all our customers and looking at this response, we want
to strengthen our equity by providing quality short run and on demand
printing within the best turnaround time. The equipment we showcased
at the event highlighted the versatility, scalability and performance
that is perfect for commercial printing environments. Xerox will
continue to provide the best in class pre and post-sales support to
its customers in this region.”
Expressing their delight
at the expo, SP Enterprises said, “By showcasing its products and
solutions at Print Pack 2011, Guwahati, Xerox has reinforced its
commitment for the North East market.”
Adding to it, A P Trading
Company said, “We are delighted that Xerox has made a strong entry
in our market backed by superlative equipments. We are convinced that
now we would only be buying Xerox's products to improve our
business efficiency.”
Samir Kr Das, a potential
Xerox customer from Das Photostat added, “We have been associated
with Xerox for many years now. Looking at their strong portfolio at
the expo, we would be buying the Xerox 550/ 4112.”
Chabra added, “As part
of our pan-India expansion plan for the year, we are looking at
making deeper inroads and reach out to the commercial printing
community in North East. The tremendous growth of the print on demand
industry in addition to short runs, forms the foundation for this
business opportunity. Despite our leadership in the digital printing
market, the strategy is to pull further and grow in this and make
customers realize the business efficacy of print on demand and short
runs to remain competitive today."