Xerox launches products to strengthen office portfolio

Xerox Modicorp Ltd hashas announced the launch of eight products–six
network laser printers and two multi-function devices in India. The launch of
these products stre-ngthens Xerox’s presence in the office segment and
entry-level colour printer laser segment.

The launch of the six net-work laser printers is in keeping with Xerox’s
plans to expand its presence in the fast growing ‘Office’ segment of the
Indian Document Management indu-stry. The new pro-ducts lau-nched by the com-pany
inc-lude the Phaser(r) 3121, 3420 and 4500 (la-ser mon-ochromes), priced at Rs
12, 800*, Rs 40,000 and Rs 90,000 respectively and the Phaser(r) 6100, 7750 and
8400 (color lasers) priced at Rs 75,000, Rs 4,75,000 and Rs 1,50,00
respe-ctively. The two multifunction products, M15 and PE-16e are priced at Rs
47,500 and Rs 26,500 respectively and have been launched to meet the growing
demand for entry-level multi-function devices in the market.

As a part of its two-tier dis-tribution model, Xerox’s newly appointed
national distributor, Ingram Micro will work parallel to the company’s
existing 18 regional distributors to extend Xerox’s reach to over 8,000
resellers across the country.

In keeping with its focus on growing sales presence, the co-mpany has grown
its network to 620 channel partners, supp-orted by a team of qualified and
trained indirect sales personnel.

Sharing Xerox Modicorp’s rationale for adopting a two-tier distribution
model, Gen-nady German, Marketing Dire-ctor, Xerox Modicorp, said, "India
is a strategic market for Xerox Corporation and we are committed to leveraging
our technology leadership in the document management space to lead the digital
document revolution in the country. The two-tier distribution model will help us
enhance and expand our cov-erage ac-ross In-dia and thereby contri-bute to
improv-ing our customer respon-siveness for the office and production
business."

Detailing how the launch of these new products would stre-ngthen Xerox’s
offerings for the Office market segment, Anand Rahalkar, Channel Director, Xerox
Modicorp, added, "The launch of these eight new products marks Xerox’s
foray into the entry-level color laser printer segment and stren-gthens our
product portfolio for the office segment. The Phasers(r) 6100, 7500 and 8400,
offer a previously unavailable combination of speed, quality and features for
the price and are ideal for small and mid-sized offices with more entry-level
printing options. While the multifunction devices are the best-priced options
for sm-all businesses that require both quality and value for money."

DQW News Bureau

New Delhi