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Xerox gung-ho on its T4-technology terminal

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DQW Bureau
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face="Times New Roman, serif"> href="https://www.dqweek.com/xerox-india-to-roll-out-multi-city-roadshows">Xerox

India has launched four technology platforms in color — laser, LED,

solid ink, and inkjet giving customers a wide choice of printing

solutions to improve efficiency, enhance productivity, and reduce the

overall TCO. As part of this, the company has introduced four color

printers and production equipment. These include Xerox WorkCentre

7120 Multifunction System, Xerox ColorQube 9201/9202/9203

Multifunction Systems, Xerox 7142 and Xerox 8364E Color Wide Format

Printers. The launch also includes Xerox's patented solid ink

technology platform. Solid ink is a color printing technology that

uses solid sticks or blocks of no-mess, non-toxic ink instead of

toner or inkjet cartridges. href="https://www.dqweek.com/vendors-give-thumbs-up-to-budget-2010">Andrew

Horne, MD, Xerox India said,

“Xerox's strength has been as a technology innovator having

ushered multiple technology revolutions in the printing industry.

Today, we create yet another industry milestone by offering four

technology platforms under one roof, an industry which is first in

giving consumers a wide choice of technologies to choose from.”

face="Times New Roman, serif">This

range of color printers are targeted at SMBs, enterprises and graphic

arts community and will accelerate the color adoption in offices.

With the ColorQube, depending on the usage, the cost of printing in

color can reduce to as little as 50paise per print that was never

possible in the industry until now.

face="Times New Roman, serif">The

company also believes that this announcement will bring a host of

opportunities to its channel partners as well. Says, Vipin Tuteja,

Executive Director-Marketing, Business Support and International

Business, Xerox India “One of the key focus areas of our new

go-to-market strategy is to expand our geographical presence and

expand our partner base across the country. We will look at tier-2

and tier-3 cities for this expansion. We have equipped our partners

with tools and expertise-be it training or collateral support to

sell all products under the Xerox portfolio.”

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face="Times New Roman, serif">The

benefits of Xerox WorkCentre 7120 Color Multifunction System and the

Xerox ColorQube based on the patented
color="#000000"> style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Solid

ink

t
face="Times New Roman, serif">echnology

and together with a strong network of partners, Xerox is sure to

usher in a color revolution in corporate India,” added Tuteja.

face="Times New Roman, serif">For

Xerox, channel partners are the face to its customers. The company

equips them with collaterals, marketing support, events and training

on Xerox's product and solutions. It also provides adequate sales

support so that the customer gets value proposition on the product.

face="Times New Roman, serif">It

has over 500 Xerox partners all over India who are a mix of
color="#000000"> style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">

value-added resellers, sub- distributors, Xerox premium partners that

cater to customers in ent
color="#000000">erprise,

SMBs

and SOHO segments. Xerox provides direct pre-sales/post-sales

support to channel partners to deliver maximum benefits to customers.

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face="Times New Roman, serif">Tuteja

pointed out, “As we expand our business presence in India, we work

extremely closely with our partners. And the growth has been mutually

beneficial. Through our partner engagement program, we have looked

into partner profitability and that they get the best margins. At the

same time, we ensured that our customers get the best value

proposition in our products and today with the launch of these four

technologies we have broadened
color="#000000"> lang="en-GB">the

solution offering and have focused on all segments and key verticals

such as corporate, enterprise, government, SMB, and graphic arts

community.”
face="Times New Roman, serif">The

product development is aligned to the market dynamics and the trend

of office printing has moved from A4 to A3, single function to

multi-function, ink to laser and b/w to color.

face="Times New Roman, serif">Over

the next few years, Xerox India will continue to expand the partner

base pan-India, particularly in places which are still not adequately

covered. With its partner engagement model, the company ensures that

its channel partners are well trained and are equipped with

collaterals to enable them to sell Xerox products and services.

face="Times New Roman, serif">With

support from channel partners and three concrete growth planks ie

driving enterprise customers towards business efficiency solutions,

being a technology provider for channel partners in the solution

space for mid-market and government, and aligning the channel

training needs to drive solution selling approach within existing

partners and new partners, Xerox India is poised for a growth story

in 2010.

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