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Xerox appoints Venkataramana Graphics

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DQW Bureau
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To strengthen its channel partner network and reach out to newer geographies,

Xerox India has announced the appointment of Hyderabad-based Venkataramana

Graphics (VG) as the new channel partner for the Xerox Production Systems Group

(PSG).

VG is primarily appointed to grow its base of customers in the graphic arts

community by selling Xerox's high-end digital equipment presses in the South

India.

Venkataramana Graphics is categorized as graphic arts value-added reseller

(GA VAR) with over seven years of experience and has one sales office in

Hyderabad. While the channel partner will sell PSG digital equipments in the

market, Xerox will also provide specialized 'partner and sales team' training on

business development tools.

Vipin Tuteja, Executive Director-Production Systems Group and Integrated

Marketing, Xerox India said, "The new coverage model will allow an opportunity

to reach out to newer customers accelerating the time to market for Xerox's PSG

products. I am confident that the strong value proposition of the channel

community coupled with Xerox's strength of technology and product line will

prove to be a win-win situation for both of us."

The newly engaged channel partner will be provided specialized training by

Xerox on PSG's product portfolio, which will be supplemented with reseller

training. In addition, Xerox will develop cooperative marketing programs and

customized tools/collaterals for resellers and these will be available as

self-help kits.

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