Xerox appoints Venkataramana Graphics

To strengthen its channel partner network and reach out to newer geographies,
Xerox India has announced the appointment of Hyderabad-based Venkataramana
Graphics (VG) as the new channel partner for the Xerox Production Systems Group
(PSG).

VG is primarily appointed to grow its base of customers in the graphic arts
community by selling Xerox's high-end digital equipment presses in the South
India.

Venkataramana Graphics is categorized as graphic arts value-added reseller
(GA VAR) with over seven years of experience and has one sales office in
Hyderabad. While the channel partner will sell PSG digital equipments in the
market, Xerox will also provide specialized 'partner and sales team' training on
business development tools.

Vipin Tuteja, Executive Director-Production Systems Group and Integrated
Marketing, Xerox India said, "The new coverage model will allow an opportunity
to reach out to newer customers accelerating the time to market for Xerox's PSG
products. I am confident that the strong value proposition of the channel
community coupled with Xerox's strength of technology and product line will
prove to be a win-win situation for both of us."

The newly engaged channel partner will be provided specialized training by
Xerox on PSG's product portfolio, which will be supplemented with reseller
training. In addition, Xerox will develop cooperative marketing programs and
customized tools/collaterals for resellers and these will be available as
self-help kits.