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Xenitis unveils 'Xuva' range of laptops

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DQW Bureau
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Xenitis unveils 'Xuva' range of

laptops

Xenitis,

the manufacturers of Amaar PCbrand of computers introduced its new range of

laptops christened Xuva. In the presence of actor turned filmmaker Aparna Sen

and her daughter, actor Konkona Sen Sharma, Manabendra Mukher-jee, Minister,

Department of Information Technology, Gov-ernment of West Bengal and Rajesh

Gupta, Director, Sales — Channel, South Asia of Intel and other eminent

personali-ties Santanu Ghosh, Chairman, Xenitis and Tathagata Dutta, MD, Xenitis

unveiled the five models of Xuva laptops powered by Intel Centrino mobile

technology. Priced between Rs 29,000 ($640) and Rs 59,000 ($1,300), the laptops

are assembled in the Xenitis factory at Kodalia in Hooghly district near Kolkata.

Xuva

represents youth and celebrate its freshness and vivacity. As a worthy

represen-tative of Bengal' youth Ghosh and Dutta gifted the first ever unit of

Xuva to Konkana.



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Addressing

the crowd Ghosh said, “Xuva is made and priced to address the market segment

for whom it is both affordable and value for money product.”



Available

in all sizes, from ultra portable 12” lightweight to the 17” wide screen

model, the range is offered to suit every need and pocket.



“While

the market demand in India is between 150,000 and 200,000 units per quarter, we

will manufacture 10,000 units a quarter,” said Ghosh. 'The B and C class

cities have the maximum potentiality and are required to set high focus on them.

“Xuva will play a big role there as we are strongly focusing these cities and

will ensure maximum penetration there across India”, he added.

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Renowned film actor and director

Aparna Sen and her daughter, actor Konkana Sen Sharma admiring 'Xuva',

while Manabendra Mukherjee, IT Minister, West Bengal looks on.





Dutta

said the company has planned for a rapid expansion. Commenting on the launch he

said, “We are sourcing the barebones laptop frames from some of the biggest

original design makers in Taiwan.” “Xu-va is our step further towards the

journey of technology and creativity at the same time”, he added.



Founded

by Ghosh and Dutta, Xenitis grew in a short span of three years and posted a

turnover of Rs 1.78 crore in 2004-05. The company expects to post a turnover of

Rs 650 crore this year achieving a ma-mmoth 360 percent growth. The company will

soon launch a 27 x 7 Bangla TV channel and a motorcycle-manufacturing unit by

May 2006.

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