Xenitis mulls entry into lifestyle IT segment

DQW Bureau
07 Dec 2005


Xenitis group of companies, a

Kolkata-based IT company who had

earlier focused on the low cost PC segment is not planning to enter the

lifestyle IT products segment. "Now we are aggressively entering into the

lifestyle IT products like media centers which we prefer to call Aspiration

Products and we are also eyeing for the market of high end technical regime of

servers," informed Santanu Ghosh, Chairman, Xenitis Group.

With aggressive plans for growth in mind, the company is

targeting a turnover of Rs 500 crore in the year 2005-2006. Xenitis reported an

annual turnover of Rs 178.06 crore this fiscal.

"On an average we have been selling 18,000 boxes per

month. Now we are targeting to sell 50,000 PCs per month," said Santanu

Ghosh, Chairman, Xenitis group. Xenitis group, manufactures of Amar PC in

Kolkata and Aamchi PC in Maharashtra, is all set to launch its new range of

indigenously manufactured laptops in the Indian market next month.


Xenitis is already present in Bangladesh and Nepal. The

company sells its PCs under the brand name of Aamar PC and Mero PC in these

countries. "We have sold our PCs through local distributors in Uganda,

Nigeria and Australia," Ghosh said.

"Our current market share is 7.5 percent of all branded

PC's sold in India. By virtue of its origin in the East, the company commands

a 25 percent market share (the highest by any brand) in Eastern India. We are

looking at 20 percent share in the national market," he said.

"We started our journey with a very small network of 52

dealers. Now we enjoy the support of more than 1,000 dealers and

distributors," he said.

"A few years back one could not think of competition

between an MNC brand PC and a desi brand PC. I should say our very own Xenitis

brand PC has forced all big players to reduce the price and created a healthy

price war for the benefit of common people," he asserted.

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