Xenitis focuses on OEM space

Xenitis, the makers of Aamar PC has now entered into OEM component

manufacturing space and is entirely focusing on developing the company's IT

branch with this.

“Since 2004, we have been in the OEM manufacturing space. However, for the

last two years we have been concentrating heavily on this front and would like

to increase our business in this field,” said Indrajit Chandra, MD, Xenitis

Infotech.

Also, company sources said that Xenitis has now toned down its focus on Aamar

PC and is targeting to tap into the market of major OEM players in the eastern

space.

Citing the reason for focusing on the OEM manufacturing space, Chandra said,

“Profits have declined steadily over the years in the PC manufactur-ing segment.

Additionally, with time, we realized that our core strength lies in component

manufacturing rather than making PCs. Hence, we decided to center our entire

energy and strength on it.”

The company will be manufacturing PC cabinets, SMPS, keyboards, speakers and

headphones for OEM supply. However, the company did not name the OEMs

officially, citing it to be a breach of trust under the contract.

Talking about the same, Chandra emphasized, “Major vendors in Kolkata are

making OEM purchases from our plant. We offer the flexibility of bulk supply and

are relieving the OEMs from the burden of stock hoarding in their basements by

supplying in small quantities.”

“90 percent of our total revenue came from our OEM business last quarter.

Although we would like to continue in the PC manufacturing segment, the OEM

expansion is our foremost priority, “he added.

The company is now domestically manufactur-ing components in its plant in

Sugandha in West Bengal and has claimed that it is using 70 percent of the

plant's potential currently.