Wynk Music crosses 75 million app installs

Wynk Music announced that it has crossed 75 million app installs, underlining its growing popularity as the go-to destination for music lovers.

Overall song streams on Wynk Music have seen solid growth on the back of strong demand for local content.

While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100%.

Wynk Music has a collection of over 3 million songs, including popular music in 12 Indian regional languages. It has streaming partnership rights with nearly all content providers and labels in the industry providing users with an unmatchable entertainment experience.

Music in languages such as Tamil, Telugu, Punjabi & Kannada accounted for the bulk of the 100% growth in regional content.

Another highlight of Wynk Music’s growth story has been that 13% of its active users now come from rural India and contribute to nearly 10% of the overall daily streams. These customers too looked up for content in their local languages.

Some other highlights of what customers have been listening to on Wynk Music:

• Customers in India clearly have a thing for Remixes - The remixed versions of Bollywood classics to the latest hits continue to grow in popularity and made up for 13 of last year’s top 50 tracks on Wynk, contributing over 3% to the overall streams in the year.
• Jingles all the way: In a new trend, songs featured in popular ad campaigns went viral on Wynk Music. Levi’s ‘Live as You Dance’ campaign pushed Makeba by Jain into the limelight, as did the iPhone X campaign for Best Friend by SofiTukker feat. Nervo.
• Tier 2/3 towns look up for international music: User interest in international music continued to grow. And it was users from Tier-2 & Tier 3 cities that drove a lot of streaming thanks to increasing familiarity with artists via social media. Shape of You by Ed Shereen crossed 100 million streams to break all popularity records on Wynk Music.
• India also loves Latino: The Spanglish single Despacito by Luis Fonsi & Daddy Yankee ft. Justin Beiber crossed 75Mn song plays, with its funky beats and popularity cutting across language preferences and musical affinities. The other major Latin pop hits on Wynk Music were MiGente, Echame La Culpa, Chantaje, and Subeme La Radio among others.

Top hits on Wynk Music (by streams over last 12 months).