Wipro has been rated India's number one Green Brand and among the top five
Global Green Brands in the World, as per the latest edition of Greenpeace's
'Guide to Greener Electronics' ranking.
With this, Wipro has not only reasserted its top position among Indian IT
brands, but has also marked a place in the league of top-five global green
brands. Wipro's ranking moved up largely due to its continued commitment to
energy efficiency and structured program for effective e-waste management for
its customers. Wipro's score has increased significantly since the last ranking
largely due to its strong commitment to the Kyoto Protocol, demand for an energy
efficiency law in India and for making available energy efficient products in
the market. The company has scored over its Indian counterparts for launching
energy star compliant products, adopting structured e-waste management programs,
creating public awareness on e-waste management and usage of recycled plastics
in new production.
Wipro has moved up its score on voluntary take-back and for providing
information pro-actively to individual customers on recycling collected e-waste
rather than mere disposal. Wipro has retained focus on restriction on the use of
hazardous substances in the manufacturing aspects of the business.
DQW News Bureau