Why Channel partners should own a website?

Website is a cheaper, popular and wider way to marketing and advertisement for SME' and SMU's. The Internet has become a vast resource of information for business people, consumers and others. The Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner. 

The Technology age is in full swing. Where India ranks third in the usage of internet across the globe, it looks like, many small business owners have yet to adopt the methodologies of this trend. In fact, quite a few small business owners do not even have a website for their company. 

Why do you need a website? In today's world, consumers are more and more likely to expect a company to have a website. Consumer think, having a website is a measure of viability, of stability.

In simple words, if you do not own a website, then your customers might not take you quite as seriously as they would if you did. Why is this? What's so important about having a website for your small business?

Consumer feel , having a quality, professionally designed website is a measure of how successful your business is and how likely you are to remain in business. Small businesses without a website seem to a unstable one according to the consumers.

If you do not have a web presence, consumers are likely to think that you are not making enough money for one and are likely to suffer the consequences of that lack of income. 

One more excellent reason to have a website for your company is that it provides you with numerous options for cost effective (or even free) marketing. Popular search engines give u lots of free stuff to keep track of the visitors, location of the visitor this will help you to expand your business. 

Simply having a website (optimized for SEO, of course) gives you a spot in search results for your targeted keywords,well you need not worry where you might rank in the search results. 

In addition, having a website provides your current, potential customers a way to measure your worth to their needs, without actually having to visit you in person.

All popular search engines and popular social networking websites provide cost effective marketing which comes well withing the budget of the SME and SMU.

-B Muthukumaraswamy

(The views expressed in this article are those of the author and do not necessarily represent the views of The DQ Week or any of the Cyber Media publications)