The battle against
software piracy is not new. In spite of a little headway, the
apparent losses are huge. An estimate points out, that software
companies' total loss stands at around $50 billion on an annual rate.
For software giant Microsoft, India is one of the focused markets,
which generates more than Rs 3,500 crore as an annual revenue for the
company. "In addition to Microsoft, other software vendors like
AutoCad, Adobe and Coral often come up with investigation campaigns
in order to curb software piracy," said Vinay K Bansal, Director
of Synapse (a delhi-based software reseller). Posed as a market
research firm, these vendors usually call up the SMBs to extract
information and match it with the licenses sold to that business.
However, the software
major does not want to leave any stone unturned and is leading
various programs to check counterfeit software products in India.
maintaining partnerships with various channel associations, such as
Confed-ITA, PCAIT, TAIT, COMPASS and SITA to curb piracy. We aim to
drive education and awareness to the reseller community on the
threats from the usage of pirated software in companies, governments
and individuals, the legal and financial risks of copying,
distributing and selling pirated software, as well as the economic
benefits from reduction of piracy in terms of legitimate taxes and
jobs," said Anil Varghese, Director-Genuine Software
Initiatives, Microsoft India, in an interaction with The DQ Week.
software major is optimistic that partners could enhance their
understanding and deliver the value of original software to their
A recent report, 'The
Economic Benefits of Reducing Software Piracy,' by IDC and Business
Software Alliance (BSA) suggests that a reduction of 10 percent in
software piracy rates from the current 65 percent by over the next
four years could create more than 59,728 high-tech jobs, and nearly
$512 million in new taxes by 2013. Keshav S Dhakad, Chairman, BSA
Committee India, said, “The study clearly demonstrates a slow pace
in piracy reduction that affects the overall economic growth of the
IT industry in India, de-disincentives local product companies'
innovative efforts, undermines government's ability to collect
legitimate taxes from legitimate software sales and fuels organized
criminal activity linked with piracy.”