The customer can touch and feel the products at WeP shop and could order
through any of channel partners
Planet for Computer Essentials-WeP Peripherals' first brand shop was
opened last Saturday at Nehru Place, Delhi. Essen-tially a demo center it
show-cases the WeP product range to resellers, dealers and walk-in end
customers. In the first phase similar outlets will be opened across all the 17
loca-tions where WeP already has offices, informed Ram Agarwal, CEO and MD, WeP
Peripherals "The demo center is to give a touch and feel of all WeP
pro-ducts to the end customer and at the same time help our chan-nel partners to
attract more customers," added Agarwal.
The USP of the outlet is the live demonstrations for a first-hand experience
of the product range and personalized solu-tions for specific IT require-ments
suggested by technically trained personnel.
According to Agarwal, the demo center will not be a sale point for customers.
The pur-poses of these shops are to put the products on display, which the
channel partner may not be able to stock.
The products at the demo center can be ordered through the channel partner,
who brought in the customer or customers who walk in to the demo center can be
directed to the relevant partner.
"We have no intention to cut on the margins of our partners by retailing
our own products. Channel has always been our bread and butter and will remain
so," explained Ranbir Singh, GM, sales, North zone, WeP.
The inauguration was followed by a Channel Partner Meet held at Park Royal
where Pankaj Bandlish, Director, Compro Computers was gifted a car by WeP
Peripherals as a token of appreciation for being one of the leading distributors
WeP's new product range was also on display at the meet. WeP has recently
upgraded its LX 800, which is a 9 pin 80 col. printer, to LX 800 DX. With
features like Auto loading and Short Tear off, Serial and Parallel interface, it's
the ideal printer for Point of Sales applications.
Another printer on display was TX 40 that targets the booming retails segment
and is specifically designed POS applications.
Also on display was a new UPS called 17 inch Special catering to the growing
17-inch PC monitor segment. With this product WeP plans to further consolidate
its position as a dominant player in the branded UPS market.
DQW News Bureau