WeP Peripherals is interacting with resellers closely by conducting WeP
Panchayat extensively across India. Panchayat is an ongoing program launched to
build relationship with resellers. Unlike a reseller meet, Panchayat aims to
bring together few partners in a given location. The invitees are selected
resellers. WeP team spends three to four hours with the selected invitees over
lunch or dinner and connects with them on latest products; information on the
company, their concerns, offering support and value adds their business in terms
of sales.
Ashok Dash, National Sales Head, WeP said, “It's an excellent way to connect
with channel partners. In a smaller group the interactions are very effective
with each participant. The time spent with the partners is very qualitative,
which otherwise do not happen in bigger programs. It helps WeP to be acquainted
with the ground realities at the remotest places in the market, identify areas
of improvement at the same time connecting with partners to do their bit for WeP.”
WeP has conducted 139 Panchayats in 121 locations in India. WeP Panchayat is
emerging to be a strong platform for WeP to introduce new offerings like retail
and POS to the market place.