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"We have a large portfolio of USB flash drive"

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DQW Bureau
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A lot of today's gadgets
are hi-tech and memory-intensive, which fuels growth of flash memory
devices. Almost all market reports in recent times suggest an upswing
in the use of storage peripheral devices like flash/pen drives, flash
memory cards and sticks, external hard disks and MP3/MP4 players.
Either in form of OEM or retail, flash has become an integral part of
the gadget storage industry today — most of the sleekest devices
from smart phones to the upcoming iPad use it. It is not only
corporate giants who are in need of huge amounts of storage and
storage consolidation, but common people using consumer devices are
also feeling the need for high capacity storage. Through its USB
flash drives, we help consumers store and transfer everything they
need for their computers. USBs are turning out to be powerful devices
whose demand is increasing very fast in India. A USB/ pen drive today
goes beyond just data storage and is the key to lifestyle storage.
USB's allow a consumer to save any kind of data and use it anywhere
he/she wants it. A USB plugged into a DVD player/recorder lets
consumers watch movies, listen to music by plugging into the car
audio system and plugged into the laptop is a reservoir of
information and backup data. This is not all, USBs are increasingly
being used as storage device for digital frames, televisions, Home
Theatres, LCD projectors and gaming consoles. Clearly, USB flash
drives are ubiquitous. SanDisk has a large portfolio of USB flash
drives for the Indian market. Recently, we launched two new drives to
meet the needs of a broad set of customers. The SanDisk Ultra USB
flash drive features faster transfer rates and the SanDisk Cruzer
Edge USB drive offers easy portability. SanDisk also shipped Xbox 360
USB flash drives by SanDisk for the Microsoft Xbox 360 gaming and
entertainment console.

We have a large portfolio
of USB flash drives to cater to varying requirements of consumers.
Also, our USB flash drives are backed by five-year limited warranty.
In the growing host devices market be it computers, mobile phones or
cameras, the memory storage devices tend to enhance the user
experience. Cutting-edge memory products play a pivotal role in
making most these memory hungry devices. For the India region,
SanDisk offers USB flash drives and memory cards for mobile phones
and cameras. We have also introduced Security Software and online
backup features in our USB flash drives. SanDisk SecureAccess
software protects files against unauthorized access by creating an
encrypted, password-protected folder or 'vault' on the USB drive. The
software also includes up to two gigabytes of secure online backup
storage. SanDisk will be the only major company to offer encryption
and online backup features across its entire retail USB drive
portfolio.

I would like to mention
that we have also launched a toll free tech support number for the
consumers to address any RMA issues. We are witnessing massive demand
for tablets, and mobile phones from consumers in India and around the
world. Flash is a key enabler of these mega-markets. This apart,
there is a growing camera market in India and that coupled with
growth in computers makes for a very large and fast growing flash
market. With the large amount of data in hand, the need of storage
devices is increasing with the masses. There is a rise in consumption
of digital consumer devices and hence flash memory market is moving
upward. It is on the upswing. SanDisk is well-positioned to
capitalize on this growing market. As a company we are stretched
across end-to-end in the value chain from R&D, to manufacturing,
to retailing and OEM. The surge in tablet has opened up opportunities
for SanDisk, both as an OEM supplier as well as a retail opportunity
for our own branded retail products. Our OEM team has been servicing
leading IT vendors across the globe and we work very closely with our
existing and prospective customers in supplying the flash memory to
them and in creation of a mobile device which provides a super
customer experience. On the retail front, tablet has become a new
host device market, where we anticipate a surge in demand for flash
memory products as more and more tablets, with a memory slot, are
introduced to the market. We recently launched the iSSD product which
is specifically designed for the tablet market.

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