WD appoints Ingram Micro as National Distributor

Western Digital, a leader
in hard drives and home entertainment products, announced the
appointment of Ingram Micro as a national distributor to sell WD's
full range of products in India. With this tie-up, WD will further
expand its market reach through Ingram Micro's extensive network of
over 10,000 channel partners in India.

“Penetrating newer
geographies and making our products available in smaller markets is
one of our key focus areas in India in 2011. Ingram Micro, with its
pan-India network and capabilities will help us enhance our channel
pull and drive growth in the Indian market. We are delighted to have
Ingram Micro as our distributor, and look forward to a long and
mutually beneficial relationship,” said Sushil Bandi, country
manager, India, Western Digital.

Commenting on the
association, Jaishankar Krishnan, MD, Ingram Micro said, “Partnering
with a global leader like Western Digital presents an excellent
business opportunity for our large reseller base. Our partners can
diversify their portfolio through addition of innovative and
market-leading Western Digital products. I am confident that our
extensive distribution infrastructure in India will help realize
mutual business potential for Western Digital and Ingram.”

“Demand for digital
content is growing steadily in India. This presents a huge business
potential for a brand like Western Digital whose innovative offerings
have dominated the storage market for over two decades. This
partnership will assist us to meet high expectations of the
fast-growing market for storage, and Ingram Micro, with their
expertise, will help us tap this opportunity,” said Khwaja
Saifuddin, senior sales director, Middle East and South Asia, Western
Digital.