vMoksha to expand its operations

vMoksha, a Bangalore based e-business transformation company, is planning to
expand its Indian as well as global operations. The company is in the process of
opening up a new office in the US and has recently started a development center
in Singapore as it plans to eye the Asia-Pacific market from there. It is also
planning to expand its existing development center in Pune. As part of its
expansion plans, the company had acquired two US based companies X Media and
Challenger early this year.

As part of its expansion plans in the US, the company would be adding one
more office on the east coast which would mainly focus on providing financial
services to tap the growing financial services market on the eastern coast. The
company already has one office in the west coast, which primarily focuses on
providing services in the Healthcare and Life sciences vertical. The company,
which recently converted its sales and marketing office in Singapore to a
development center would be working to tap the markets of Asia-Pacific and
gradually the Chinese and the Japanese markets.

According to Abnash Singh, Executive VP, vMoksha, “We recently added a new
customer in Singapore. In order to expand towards the Asia-Pacific market and
towards China and Japan, we have started a development center in Singapore. We
work directly throughout the world and not through partners.” But, how would
the company go ahead in Japan and China where the local factors play a very
important role in determining the success of a company. Answering this question,
Singh said, “We already have relationships in Japan and depending on the
business prospects we may change our strategies as per requirements.”

The company is also in the process of expanding its Pune based development
center and would be shifting the center in a 20,000 sq ft area and would be
increasing the staff strength from 100 to 200. The company also has one
development center in Bangalore.

Besides this, the company is planning to market its Life Sciences services
aggressively in the US and the UK aggressively. “We added Life Sciences
services early this year and want to tap the vast potential for this segment in
the US and UK,” he added.

Talking about the Indian market Singh, said, “We mainly outsource our
services for the global markets but in the recent times we have worked with
Hindustan Lever Ltd for their outsourcing project. The market in India is
maturing and we hope to expand in India as far as marketing of our services is
concerned”.

Abhinav Singh

(CNS)