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Vizag: The typical market

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Sachin
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Visakhapatnam, better known as Vizag, is a port city on the East coast of India. The second largest city in the state of Andhra Pradesh, Vizag is often referred to as 'the jewel of the East coast' or 'the city of destiny'. This beautiful city is said to have derived its name from the deity 'Visakha' (the God of Valor). Vizag or the steel city, boasts of beautiful beaches, mighty hillocks, smooth roads and stunning landscapes. The Visakhapatnam Steel Plant is a thing of pride for Vizag. Major industries from all sectors including Bharat Heavy Plates & Vessels, Hindusthan Zinc Limited, Hindusthan Petroleum Corp, Port Trust, Hindusthan Ship Yard, etc are present in the city.

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From being a tiny fishing village in the 19th century, Vizag has grown into an industrial hub. There are a number of medium and small scale industries operating in the city at present. The IT sector in the city is also generating a decent amount of revenue per year. 60% of the IT business in Vizag caters to the education sector, government and SOHO segment. These segments provide the only scope of business opportunity for the channel fraternity in the region.

Some of the branded IT products are playing significant role in contributing their demand in the region. "In the laptop category, Acer, Lenovo and Dell are the master players; while Intel is the lead player in the desktop category," said G Manohar Reddy, CEO, General Computers. Although no remarkable trend is visible in the Vizag market, it has been churning a decent amount of revenue for its dealers. KV Suresh of Kolla Innovative Infotech said, "The market has been performing moderately since the past few months. But no new trend is visible in the market."

Talking about the vendor-dealer relationship, Reddy said that he doesn't face any problem while dealing with his vendors. Echoing the same, Suresh said, "My dealing is smooth with my vendors. And I do not face any major issue while dealing with them." Commenting on the future prospect of the Vizag market, both Reddy and Suresh opined that the market is bound to improve in the coming days, and a good growth can be expected out of the steel city.

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Interview: Anand Narla, CEO, Pioneer Marketing Company

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How has been the market growth in the last two months?

The market has been doing an average business. Nothing great has happened in the city

Do you have any computer association in Vizag? How active is it in solving your problems?

There is no such association in the city at present. We had one in the past, named-Vishakha Infotech Dealers Welfare Association. But it is non-operational now.

What are your market predictions for this year?

I predict the market to grow by 20-30% this year.

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