Vismaya instals SpelBind at Fabmart

Vismaya Technologies, an Indian Intellectual Property owned product company, has successfully implemented its 360° integrated CRM suite, SpelBind, at Fabmart's web-based contact center. 

Fabmart, with around 120,000 customers, had initially outsourced their customer support, servicing around 500 inbound calls per day, 15000 calls each month. While the company wanted greater control over its customer experience, the challenge for Fabmart was to handle its operations from a remote location. SpelBind Remote CRM solution, solved this issue of providing a highest level of customer support and services for Fabmart customers through email and chat, while keeping the interaction fast. 

Announcing this, Sripathi Seshadri, President Engineering, Vismaya said, "Fabmart now is fully equipped with our "Converged Media communication Platform" to enhance their Customer support. Due to our state of the art technology platform we were able to migrate from the earlier Customer Support of Fabmart, within a record time of 15 days, thereby providing a value add
for their TCO (Total cost of ownership)". 

Fabmart's decision of choosing SpelBind is also to scale up its call center capacity in about three to four months for which they required a CRM solution. Secondly, the company required a solution that could be
customized to suit their needs. SpelBind, with its Open Architecture that is highly flexible and scalable, was just the right solution.