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With the increasing demand
of LCD monitors, boosted by the technological improvements and
feature, the monitor screen ratio as well as the color contrast has
been on a dramatic rise. As demand for quality products has been on a
rise, with consumers focusing on power saving aspect as well as a
rich multimedia experience, the price of LCD monitors has dropped
ever since.
One of the primary causes
for the edge of monitors over other computer components accounts for
the advent of numerous companies that are specializing in different
segments giving the consumer multiple options while taking a decision
over the PC assembling and the final purchase. 'All in one PC' is
another innovation to substitute a bundled PC. “As far as consumer
decisions are concerned, they give first preference to monitor.
Monitor is one which is much visible, as compared to other parts of
the PC. It is stylish and consumes less space. Also there are various
functions like watching movies, designing etc, which defines a
consumer's choice,” said Gautam Ghosh, Country Manager, ViewSonic
Technologies India. Also, it has been noted
that the consumer, in making the purchase decision, often considers
some of the basic features such as aspect ratio, contrast ratio,
viewing angle, connectors and stands. The innovation in
electronic devices has always driven a good market all over the
world. Even consumers are always waiting for newer and smarter
technological advancement in every segment. Sometimes technology
changes are for betterment of consumers and environment. Reinstating
this fact,
Ghosh added, “There has also been a shift from desktop CRT to LCD
screens and now the innovation is with notebooks and netbooks. The
notebooks are more user friendly in terms of portability, power usage
and mobility. The price of notebooks is very affordable and within
the reach of general people. Now-a-days consumer wants a portable
device, which enables him to do all the required jobs.”
Also, sharing the market
perspective, Govindan Ramanujam, MD, BenQ India, said, “The LCD
monitor market has been growing on YoY basis, however the demand for
CRT monitor is shrinking for the technological reasons.
the
demand is getting more skewed towards first time buyers and the
highly educated and demanding customers; hence the market segregation
for product type and fluctuations in its demand is happening
continuously. Also the stagnant sale of PC in Indian market
owning to financial market turnmoil has also shown its impact, but it
can be safely said that the conditions are improving rapidly.”
However, the growth of ICT
in education and the rapid modernization of government bodies have
enabled the monitor segment to grow at a nearly equal pace. Even
though standalone monitor sales declined at a fast pace, the total
monitor market was pegged at Rs 4,419 crore in FY 2010. Also, in
terms of screen size, the Indian market with its multiple players
offered a wide variety of options starting from 15.6 inch to 24 inch.
The increase in penetration of PCs in tier-2 and tier-3 cities solely
for education purposes, led to the purchase of entry level monitors
basically between 15.6 to 17 inch.
“The
new technology which have
been introduced in the Indian market is LED backlit monitors, which
creates a new benchmark for aesthetics, energy saving and environment
friendly monitors. BenQ will be introducing new VA panel-based LED
monitors very shortly in the Indian market,” said Ramanujam, while
speaking over the technological trends in the monitor space.
According to Vinay Shetty, Country Head-Component Business, ASUS,
LED, 3D and plasma monitors are the relatively new technologies in
this sphere. “Consumers are more
drawn to LED TVs due to their better picture quality, slimmer design
and lower power consumption, although the high price for LEDs will be
a hindrance to the quick adoption of technology. There is no reason
to feel that the technology or growth in this segment has stagnated
as if this was the case then major companies would have not
introduced such innovative technologies like 3D monitors and plasma
screens,” he said. However, what has recently been attracting a
section of niche consumers (particularly gamers, multi-media
developers and studio owners) in the top two Indian metros is the
concept of 3D imaging.
“3D technology will be
the next big thing in the display technology in recent days. Next
would be the interactive technology for projectors. This will change
the teaching and learning scenario forever,” Ghosh opined. Virtual
reality (VR) is a term that applies to computer-simulated
environments that can simulate places in the real world, as well as
in imaginary worlds. Most current virtual reality environments are
primarily visual experiences, displayed either on a computer screen
or through special stereoscopic displays, but some simulations
include additional sensory information, such as sound through
speakers or headphones. Some advanced systems now include tactile
information, generally known as force feedback, in medical and gaming
applications. “VR is often used to
describe a wide variety of applications commonly associated with
immersive, highly visual, 3D environments. We believe that yes it can
be introduced to LED monitors. This will be for playing games
initially, but gradually can be implemented to teaching medical
students, training astronauts for space and other areas,” Ghosh
concluded.
Although a segment of
Indian consumers are eagerly waiting for the 3D trend in VR to enter
into the mainstream market with affordable prices, it may not
kick-start well in India under the given circumstances. “The
concept for virtual 3D imaging is already existent in LED monitors as
evident from our latest launch of the VG236H 3D monitor. However, the
technology still needs some more fine-tuning to be freely adopted by
Indian consumers. Besides one the major impedance to the acceptance
of the technology is the lack of quality 3D content for Indian
consumers,” Shetty concluded.